What is an influencer?
The concept of influencer is something we have become well acquainted with in today's digital society, but what does it really mean to be an influencer Can anyone be an influencer When is one considered an influencer And why are we so interested in listening to influencers That's what we're going to cover in this blog post.egget.
There are no clear guidelines for where the line goes when you can call yourself an influencer, but as the word implies, the term refers to someone who has influence, ie an influence on other people. Today, the term is mainly used about those who influence via digital platforms, whether it is Instagram, TikTok, Twitter, Youtube or something else. Influencers are often seen as experts in a field, or they are someone who has strong relationships with their followers that make them trust the recommendations, tips and opinions that the influencer has to make.ed.
Before, we often got tips and recommendations from friends and family about which clothes were nice, which shoes were best, which airline was most reliable. Now we often resort to social media to see what those we follow, trust and maybe even look up to recommend there. Which camera does your favorite photographer use on instagram Which airline prefers your favorite travel blogs Which sneakers do your favorite athlete use? or which airline we should choose. It often saves us time and allows us to discover new brands that we might not otherwise have known about.m.
Being an influencer can also be a full-time job. Those who have particularly good influence can be well paid to share products, services or messages with their followers. There are many ways to get paid for this, but usually this is via a fixed price per post / video / story, or by using an affiliate link or discount code that gives the influencer a certain amount of money for each sale where this code / link is used. We at Famme operate with affiliate links / codes as a payment method. You can read more about this in our influencer termshere.
There are several categories of influencers:
Nano Influencer: less than 1000 followers
Micro Influencer: 1000-100,000 followers
Macro Influencer: 100,000 - 1,000,000 followers
Mega Influencer: 1,000,000+ followers
All of these categories have their pros and cons. It is very likely that you who read this belong to either the nano or micro influencer segment. A micro / nano influencer has fewer followers than the other two categories, but these followers are often more loyal and dedicated, which is a very important component if you want to have influence in social media.
Influencers are generally a very valuable resource for the companies they work with, as they both create image, text and video content for promotional material and post this promotional material to a unique platform that they have built themselves. This has made influencer marketing a very popular form of marketing among both large and small businesses, and so far this trend is only growing.